The Sniff Test: Does Your Marketing Pee on Hydrants?

The Sniff Test: Does Your Marketing Pee on Hydrants?

We recently adopted a retired racing greyhound (dog lovers should REALLY consider this) from our pals at www.heartlandgreyhoundadoption.org She spends her days lounging about the office, mooching treats and generally lowering our blood pressure.

While we were talking about how much we liked her, we ended up realizing that a great greyhound (or greyt greyhound if you’re into the cutsey stuff) is a lot like quality marketing materials.

• They attract attention WITHOUT barking. When you’ve honed your company’s essence into EXACTLY what makes you awesome, you don’t need to howl to get attention.
• They’re lean. Nothing keeps you competitive like trimming the fat. From cutting the hyperbole in your pitches to eliminating anything that makes someone think twice about making a purchase, less IS more. We can help you with that.
• They’re disciplined. A greyhound conserves its energy for important stuff, like chasing rabbits. Make sure your marketing materials are focused on an actual target audience, NOT simply anyone who will look.
• They’re beautiful when on the move. What good is it to create brochures with no idea how to distribute them, or build a website with no way to drive traffic to it? Have a plan, people (and pooches!).
• They’re long-lived. Building relationships with both dogs and your potential customers takes TIME. There are no quick-fix solutions, folks, only well-conceived and deliberate steps to gain customers —  and to prevent Rover from messing on meemaw’s rug.

Woof, that’s it, time for walksies!