Vernon Ad Campaign
Vernon Company is one of the promotional industry’s most successful companies. But with more than 100 years of family ownership, they were viewed as conservative and not quite on the cutting edge of the industry. With a goal to attract more young people, I worked with Vernon to completely change their “voice” and inject some fun and personality. This includes the “four pillars” you see in red text near the bottom. It’s their promise to their recruits – they always had these promises, but I made them modern, direct and relevant.
