Space Chimp – A Great Idea, or a Great Idea Recycled?

Made a couple years ago, this is one of my all-time favorite long-form campaign pieces. “Space Chimp” shows how much you can say without saying anything at all. Well done to the World Wildlife Fund and agency Leo Burnett!

Carve out a few minutes, turn up the sound and enjoy. I’d love to hear your feedback on this. Too long? Too preachy? Too damn powerful? Or simply too much like the famous don’t litter American Indian commercial of the 70s? Click the link below, then lemme know what you think!